Middle East and Africa generates $8 billion pay TV revenues
Digital TV penetration will reach two-thirds of total TV households in the Middle East & Africa region by end-2014; having crossed the halfway mark in 2011, according to a new report from Digital TV Research.
The Digital TV Middle East & Africa Databook (covering 56 countries) estimates that digital TV penetration will be 73.8% in the Middle East & North Africa (up from 64.3% in 2010) and 57.1% in Sub-Saharan Africa (up from only 19.2% in 2010).
The Middle East & Africa will reach 89.3 million digital TV households by end-2014, up by 12.4 million during the year and up by 32.4 million since 2010. Free-to-air satellite TV will become the most popular platform in 2014; overtaking the declining analogue terrestrial total.
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